PAP is short for Phthalimidoperoxycaproic acid and is the cutting edge of innovation in the global teeth whitening industry. It represents a safer alternative to peroxide-based formulas which are traditionally used to whiten teeth but known to erode the enamel and cause tooth sensitivity.

The + in “PAP+” represents the hydroxyapatite (HAp) and Potassium Citrate in our formula which offer certain additional benefits to the teeth during the whitening process, such as improved enamel structure and the reduction of pre-existing tooth sensitivity

Yes, with all our products the focus is on dental safety. We make sure that no product damages the enamel or the tooth minerals so that the teeth do not become sensitive.

The PAP+ formula addresses all of these concerns and is guaranteed to give you noticeably whiter, stain-free teeth within 7 days. However, it does not prevent your teeth from future staining. 90% of users experience instant whitening effects. Users with stubborn stains may need up to 7 treatments before achieving noticeable results.

Each box of PAP Whitening Strips comes with 20 strips 10 of top and 10 bottom strips which will last 2-3 weeks depending on your frequency of use.

Dry teeth thoroughly before use. Peel off the long strip and apply sticky side to top teeth. Press strip down firmly and fold over back of teeth to secure. Repeat for short strip on bottom teeth. Allow 30 minutes for whitening treatment. Remove strips and rinse mouth with water.

Use Pap+ strips as often as you like, whenever you want. 

PAP whitening formula is primarily designed to oxidize stains from natural teeth, it may have a beneficial effect on maintaining consistent tooth shade. However, it's important to note that veneers, caps, implants, bridges, and bonded teeth are not intended to be whitened and require special care from your dentist.

We always advise checking with your dentist before using, to ensure it is a suitable product for you.

Our Teeth Whitening Strips effectively remove a wide range of stains and yellowing, including those from coffee, tea, food, wine, tobacco, and more.

Unlike traditional peroxide-based whitening strips, our peroxide-free PAP-based formula provides fast whitening results without causing sensitivity or enamel damage.

Phthalimidoperoxycaproic Acid (PAP), Sodium Polyacrylate, Xylitol, Aqua/Water, Ethylcellulose, Alcohol, Glycerin, Potassium Citrate, PVP, Hydroxyapatite, Rebaudioside A, Copolymer, C12-15 Pareth-3, Menthol, Sodium Citrate, Xanthan Gum, PVM/MA.

While both the products contain our clinically tested PAP+ solution, they each serve different whitening needs. This is because the Whitening Strips are designed to stick to your teeth and meant to be left in place for 30 minutes. This allows the whitening solution a longer window to act on the pesky stains and effectively oxidize and eliminate them. We recommend using the 10 treatments in each box to see a noticeable difference in the colour of your teeth.

On the other hand, our Whitening Pen dispenses the solution directly on to your teeth. However, after a few minutes, the solution is likely to get washed away by the saliva your mouth naturally creates thus providing a shorter window for the formula to act on the stains. We recommend using the Pen to give your teeth a touch up on the go, protect the enamel from new stains, and to whiten over time.

Hydrogen peroxide produces free radicals, which will remain on your tooth surface. Free radicals are the biggest culprits for enamel degradation and extreme tooth sensitivity.

Unlike hydrogen peroxide, PAP oxidises teeth without producing free radicals, leaving the outer layers of your teeth intact and undamaged. Our nano-hydroxyapatite and potassium citrate infusion also counteract the acidity of PAP particles. These particles keep our formula at a PH value that closely resembles human saliva further preventing dental erosion and enamel loss.